• Marketing

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    Courses

     All courses are 3 credits unless otherwise noted.

    » Please see the Schedule of Classes for the current semester’s offerings.

    MARKETING (MAR)

     

     

    MAR 1001 Principles of Marketing

    An introduction to the basic concepts of market definition, consumer behavior, and the principal marketing functions: product line development, pricing, distribution, promotion, sales-force management, advertising, research, and planning. Cases and examples are utilized to develop problem-solving abilities and provide students with a glimpse into the Marketing world. Prerequisite: Passing of math proficiency exam or IDS 0001.

    MAR 2501 Buyer Behavior

    Presents a comprehensive, systematic, and practical conceptual framework for understanding people as consumers—the basic subject matter of all marketing. It draws on the social sciences to evaluate the influence of both individual and ecological factors on market actions. Students discuss relevant psychological and sociological theories and study how they can be used to predict consumers' reactions to strategic marketing decisions. Cases and examples are utilized to enhance the understanding of consumers as social beings in the market place. Prerequisite: MAR 1001

    MAR 2550 Business Intelligence and Consumers Insights (Cross-listed with ENT/MAN/IDS 2550)  

    Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers. It discovers information within the data that queries and reports can't effectively reveal. This course explains what data mining is, how it can be used, and how it can help a company leapfrog its competition. Internet based applications such as social media, website usage, tracking and online reviews as well as a firm’s own activities and business processes, are discussed as potential sources of data. Prerequisite: MAR 1001, IDS 1020, IDS 1131

    MAR 2255 E-Commerce (Cross-listed with IDS 2255)  

    This course provides an understanding of e-commerce and its impact on firms, industries and markets. In a few short years, the Web has already had a large impact on how we shop, read, conduct business, learn, and consume information like music and art. The fundamental architecture of information processing within the firm is changing as new Internet technologies appear. Internet technologies are also having a broad impact on the management of firms. How well firms are able to master these new technologies and business models is having an important impact on their overall success. This course describes the technologies used in electronic commerce; discusses the resulting changes in organization structure, industry, and societal behavior and seeks to understand the forces that bring about these changes. Prerequisites: IDS 1020, MAR 1001, MAN 1020

    MAR 2621 Applied Research (Cross-listed with ENT/MAN 2621) 

    Provides students with both research and managerial perspectives in the development and application of marketing research tools and procedures. It describes the development of research designs from problem formulation to analysis and submission of the research report. It also covers the analysis of techniques in marketing research, such as focus groups, experimental design, surveys, sampling, statistical analysis, and reporting. Cases are utilized in the development of methods and in specific areas of application. SPSS or an equivalent statistical software is used. Prerequisite: MAR 1001 (MAN 1020), IDS1131 

    MAR 2941 Sports Marketing Management (Cross-listed with ENT/MAN 2941) 

    Provides an overview of sports marketing as a component of a fully integrated marketing communication strategy. Students study the history and contemporary application of sports marketing as a method to achieve goals. The curriculum addresses corporate as well as sporting property use of sports marketing strategies to achieve business objectives. The course examines strategies that address critical business constituencies, consumers, trade factors, employees, and the financial community. Also covered are sports marketing within the context of special sporting event sponsorships, professional sports teams as well as governing organizations, sports media (broadcast, print, and Internet), licensing, and hospitality. Prerequisite: MAR 1001. 

    MAR 3313 Advertising Management 

    Provides students with a comprehensive framework and tools to understand the advertising process and to appreciate managerial and theoretical perspectives in advertising. It tackles the stages in developing an advertising plan- from analyzing the situation and defining clear advertising objectives to execution. Coursework involves a comprehensive group project that utilizes learning in all functional areas of advertising, while simulating the development of an advertising campaign. Prerequisite: MAR 1001

    MAR 3316 Social Entrepreneurship (Cross-listed with ENT/MAN 3316)  

    Social entrepreneurship is a business field in which business and nonprofit leaders design, grow, and lead mission-driven enterprises. . Elements of: social science, business, law, management theory, knowledge from practice, and features of private and public entities will be discussed.  Hybrid business models that serve both social needs and financial needs, and new tools for measuring social impact and change will be covered. Prerequisite: MAR 1001, MAN 1020

    MAR 3318 Social Media Marketing (Cross-listed with ENT/MAN 3318)  

    Discusses the development of a social media strategy and defines what social media is. Social media tools such as Twitter, LinkedIn, Facebook, YouTube, Yelp, Google, etc. are explored and their application and usability in business are examined. The course discusses the process of developing a marketing plan using social media and also presents measurement techniques for the effectiveness of social media and their ROI using a number of metrics. Prerequisite: MAR 1001

    MAR 3321 Brand Management 

    Focuses on the development of brand and marketing strategy, and the programming of the strategy and implementation of the marketing programs. It draws on the social sciences to evaluate the influence of both individual and ecological factors on market actions and brand decisions. The unifying framework for these activities is the brand audit. Thus, the course simulates the brand manager’s job through the development and implementation of a companywide brand audit. Prerequisite: MAR 1001

    MAR 3323 Creative Advertising (Cross-listed with ENT/MAN 3323)  

    Explores the relationships between advertising, conceptual thinking, writing, teamwork and design. It utilizes all media including television, print, radio, posters, viral, digital, guerrilla and ambient. Focuses on generating engaging and effective communication and provides a glimpse into a career in advertising and its associated areas. Prerequisite: MAR 1001

    MAR 3341 International Marketing 

    Examines specific issues involved in entering international markets and conducting marketing operations on an international scale. Attention is focused on problems, such as identifying and evaluating opportunities worldwide, developing and adapting market strategies in relation to specific national market needs and constraints, and in devising and coordinating global marketing strategies. Emphasis is placed on strategic issues relating to international operations rather than on technical aspects of exporting and importing. Prerequisite: MAR 1001.  

    MAR 3500 Fashion Fundamentals (Cross-listed with ENT/MAN 3500)  

    Introduces the terminology and principles necessary to be successful in the fashion business through a dynamic lecture and workshop-based format. Students study fashion classifications, garment detail and construction, sources of fashion information, and the modern history of fashion. Students will learn the scope and global nature of the fashion business through the use of industry research, case studies and hands-on projects. 

    MAR 3502 Creative and Innovative Product Development (Cross-listed with ENT/MAN 3502)  

    A key element of successful business enterprise is good design. In the world of fashion, CoCo Chanel revolutionized the industry with her innovative design elements. Apple has become one of the world’s most admired companies because its corporate executives place a premium on beauty and functionality of product design. This course provides an understanding of the product design process and its importance in the business world.  Students will learn how to develop the ability to think more creatively about marketplace challenges. This course is targeted to students who want to discover and improve upon their innovative and creative skills in the business environment. Prerequisites: MAR 1001 or MAN 1020 or MAN/MAR/ENT 3500.

      

    MAR 3720 Marketing Capstone 

     

    The course is designed to develop a student's ability to apply marketing skills to practical business situations through a marketing simulation, case analyses, and discussion. Upon completion of this capstone course, students will have developed better decision-making and communication skills. Prerequisite: MAR 3313, MAR 2501, IDS 1131

    MAR 3790 Managing a Growing Business (Cross-listed with ENT 3790, MAN 3790, ACC 3790)

    Students will learn how to manage and enhance an existing growth business organization, while addressing topics such as: accounting, supply chain management, marketing, management & general business issues. This course provides the unique opportunity to work on real business problems and be part of a consulting team. At the end of the course, students should be able to develop a business plan and provide specific solutions to the business client. Students will hone their business leadership and technical proficiency via interactive lectures, operations exam and analysis, and critical thinking leading to recommendations, reports and presentations. Pre-requisite: MAR 1001, MAN 1020, IDS 1020, ACC 1001, FIN 1001. 

    MAR 3796 Franchising and Licensing (Cross-listed with ENT/MAN 3796)  

    Essential elements of franchising from the viewpoint of both franchiser and franchisee. Explore the franchising opportunities and their planning and implementation. Discussion of licensing and distributorship as viable business ventures. Prerequisites: MAR 1001, MAN 1020.

     

     

     

     

     

     

     

     

     

     

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