Ravid Interviewed on American Public Media's Marketplace
Apr 9, 2014 By: admin
Dr. S. Abraham Ravid, professor and chair of finance at Yeshiva University’s Sy Syms School of Business, was interviewed on American Public Media's Marketplace on March 26. Ravid commented on a move by the president of the National Association of Theater Owners to test the idea of offering discounted movie tickets one day a week to drive up box office attendance. Ravid said that while a discount day might be a good marketing strategy, it probably wouldn't raise attendance dramatically: "You would expect the decline in theater attendance will continue as more ways of delivering movies become available."