» Please see the Schedule of Classes for the current semester’s offerings.
MAR 1001 Principles of Marketing
Marketing as a system for satisfying human wants; analysis of all levels, from producer to consumer; emphasis on planning for efficient use of marketing tools in the development and expansion of markets; principles, functions, and tools of marketing.
MAR 2501 Buyer Behavior
How and why people behave as buyers-either consumer or industrial. A conceptual understanding of buyer behavior. Applies the principles to marketing management, and helps students develop analytic capability in using behavioral research data and methodology. Prerequisite: MAR 1001.
MAR 2621 Applied Marketing Management Research(Same as ENT/MAN 2621)
Development of research design, from problem formulation to analysis and submission of proposals to management techniques such as experimental design, sampling, statistical analysis, and reporting. Cases are used in the application of marketing research to a variety of marketing problems. Prerequisites: MAR 1001, IDS 1131.
MAR 2941 Sports Marketing Management(Same as ENT/MAN 2941)Examines how money and marketing help drive the sports industry. Tracks the foundation of sports marketing and how companies leverage sports to obtain sales goals. Covers professional, collegiate, amateur sports, and sporting goods companies. Industry professionals highlight what they do and the role that marketing plays in their careers. Prerequisite: MAR 1001.
MAR 3313 Advertising Management
The practice of advertising as affected by relevant behavioral science and management science theory; the decision-making process regarding advertising objectives, copy selection, media selection, and budget setting. Prerequisite: MAR 1001.
MAR 3321 Brand Management
Product strategy as part of the firm's overall strategy; management of product portfolio, product life cycles, pricing, promotion, introduction, positioning, improvements, and withdrawal from the marketplace. Prerequisite: MAR 1001.
MAR 3325 Integrated Marketing Communications
The increasing use of sales promotion in the marketing program represents a change in fundamental, strategic decisions regarding how companies market products and services. This course utilizes a managerial approach to sales-promotion campaign development with an emphasis on sales-promotion strategy as a component of the total marketing mix. Consumer promotion and event marketing are analyzed as important elements. Topics include sales promotion objectives, consumer sales promotion tools (e.g., samples, coupons, premiums, contests and sweepstakes, refunds and rebates), and trade sales promotional tools (e.g., trade allowances, displays and point of purchase), sales training, trade shows, and measurement and evaluation of sales promotions. Students have an opportunity to develop a sales promotion campaign. Prerequisite: MAR 1001.
MAR 3331 Business-to-Business Marketing
Overview of inter-corporate marketing relationships leading toward building and maintaining long-term profitable strategic alliances. The similarities and differences between business and consumer marketing; channel development, evolution and control; vendor and value analysis; inventory policy and control; forecasting; impact of hard goods versus services on marketing decisions; marketing and promotion planning and implementation. Prerequisite: MAR 1001.
MAR 3341 International Marketing
Issues involved in entering overseas markets and conducting marketing operations on a multinational scale; identification and evaluation of opportunities in overseas markets and adapting marketing strategies to these markets consistent with their unique environments. Prerequisite: MAR 1001.
MAR 3345 International Export Promotion(Same as MAN 3345)
The promotion mix from a global point of view, including the framework for managing advertising, selling, public relations, and sales promotion. Comparison and contrast with purely domestic promotional strategy is engaged through extensive case analysis. Emphasis is placed on an examination of emerging economies. Importing and sourcing from outside the United States also is covered. Prerequisite: MAN 1020, MAR 1001.
MAR 3605 Cross Cultural Aspects of International Business(Same as MAN 3605)
This course seeks to provide students with an understanding of the process of cross-cutural management and the challenges that they face while working internationally. Effective training and exposure to cultural differences around the world can help people learn to successfully manage the ever culturally diversified workforce domestically and overseas. Prerequisite: MAN 1001, 1020, MAR 1001.
MAR 3720 Marketing Capstone
The course is designed to develop a student's ability to apply marketing skills to practical business situations through a marketing simulation, case analyses, and discussion. Upon completion of this capstone course, students will have developed better decision-making and communication skills. Prerequisite: upper-class status at Sy Syms School of Business.
MAR 3796 Franchising, Licensing, and Distributorships(Same as ENT/MAN 3796)
Essential elements of franchising from the viewpoint of both franchiser and franchisee. Explore the franchising opportunities and their planning and implementation. Discussion of licensing and distributorship as viable business ventures. Prerequisites: MAR 1001, MAN 1020.
500 West 185th Street
New York, NY 10033
500 West 185th Street
New York, NY 10033
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