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PROGRAMS OF STUDY & COURSE DESCRIPTIONS
Entrepreneurship (ENT)

Minor: Sy Syms School
Five courses chosen from ENT 2210, 2250, 2251, 2255, 2410, 2415, 2508, 2941, 3021, 3501, 3780, 3786, 3790, 3796, 4931.

2210 Direct Marketing. 3 credits.
    (Same as MAR 2210).
Selling directly to the consumer or business entity. Examines various aspects of direct marketing such as the use of catalogs, mail order, mailing-list selection, TV, radio, print, and telemarketing. Focuses on the management utilization of direct marketing strategy and implementation.
Prerequisite: MAR 1001.

2250 Internet for Business. 3 credits.
    (Same as INF 2250).
Exploration of opportunities created by the rapidly expanding Internet, with emphasis on commerce and industry. History and components, World Wide Web, gopher space, ftp, telnet , usenet, e-mail, use and strategies, search engines, Web-page design, multimedia, browser, slip/PPP access, software, hardware, and troubleshooting.
Prerequisite: INF 1020.

2251 Advanced Internet for Business. 3 credits.
    (Same as INF 2251).
Building on material covered in Internet for Business I, gives students a more complete understanding of the strategic implications of the Internet for business. Covers advanced HTML, techniques for improving Web site design and effectiveness, sophisticated Web development tools, learning to maximize the benefits of internal and external search engines, customer-integrated transaction-processing systems, domains and the hosting of Web pages, intranets and extranets, on-line databases; an object-oriented approach to design; and the convergence of emerging technologies for use on the Internet.
Prerequisite: ENT/INF 2250.

2255 E-Commerce: Internet Marketing. 3 credits.
    (Same as INF/MAR 2255).
The practical applications of e-commerce in the marketplace today, including both customer-to-business and intra-business interactions. Associated business models, security and firewalls protocols (authentication, encryption, SSL, X.509, LDAP), electronic payment protocols (SET, e-cash), collaboration/on-line catalogs, and the required network infrastructure (TCP/IP).
Prerequisites: INF 1020, MAR 1001.

2410 Sales Management. 3 credits.
    (Same as MAR 2410).
A survey of the sales management field and analysis of sales force management. Organizing; staffing and training a sales force; directing sales force operations; sales planning; and evaluating sales performance.
Prerequisite: MAR 1001.

2415 Retail Management. 3 credits.
    (Same as MAR 2415).
Starting, developing, and growing a retailing organization, from both entrepreneurial and professional managerial perspectives. How retailing enhances the marketing mix, improves the effectiveness of the distribution network, and dynamically evolves in conjunction with environmental factors.
Prerequisite: MAR 1001.

2508 Entrepreneurial Finance. 3 credits.
    (Same as FIN 2508).
How entrepreneurs secure financing for their business ventures: sources of funding such as investors, venture capital, SBA loans, asset-based financing, lines of credit; creation of business plans and loan proposals; developing cash flow projections; evaluation of loan requests by lender/investors.
Prerequisite: FIN 1001.

2711 Venture Capital. 3 credits.
    (Same as FIN 2711).
Past, current and future state of venture capital. Presents the fundamentals of entrepreneurship while maintaining a strong emphasis on the current state of affairs. Active participation by guest speakers who are prosperous entrepreneurs. Students gain information not found in any textbook to apply to the successful operation of their own businesses.
Prerequisite: FIN 1001.

2941 Sports Marketing. 3 credits.
    (Same as MAR 2941).
Examines how money and marketing help drive the sports industry. Tracks the foundation of sports marketing and how companies leverage sports to obtain sales goals. Covers professional, collegiate, amateur sports, and sporting goods companies. Industry professionals highlight what they do and the role that marketing plays in their career.
Prerequisite: MAR 1001.

3021 Entrepreneurial Law & Intellectual Property. 3 credits.
    (Same as BLW/MAN 3021).
Choosing, forming, and managing different types of business organizations, including sole proprietorships, joint ventures, franchises, business trusts, general and limited partnerships, LLPs, LLCs, and corporations. Trademark, copyright, patent, and trade secret considerations; labor law and employer-employee relations.
Prerequisite: BLW 2021 or 2111.

3501 Israeli Business Law. 1 credit.
    (Same as MAN 3501).
Introduction to Israeli high tech, venture capital in Israel; overview of Israeli business law, tax law, accounting law, entrepreneurship, cultural issues; investing in Israeli start-ups; leading corporations in Israel; job market in Israel.
Prerequisite: MAN 1020.

3780 Principles of Entrepreneurship. 3 credits.
    (Same as MAN 3780).
New venture initiation and development; the practical approach to developing and implementing procedures and techniques for starting an enterprise. Class discussions based on readings and case studies.
Prerequisite: MAN 1020.

3786 New Venture Planning. 3 credits.
    (Same as MAN 3786).
Use of the business plan, the critical element of entrepreneurship, as a guide to the successful operation of a business venture. Students learn the essential ingredients necessary for an effective plan, select and present an enterprise that they are personally interested in, and develop a persuasive written plan that can be used to attract financing, key employees, and mentors.
Prerequisite: ENT/MAN 3780.

3790 Managing a Growing Business. 3 credits.
    (Same as MAN 3790).
Managing and enhancing an ongoing growth business organization, including establishing a management team, satisfying investors, and building loyal customers. Labor employment laws, merger and acquisition strategy, strategy for capital foundation, and business conflicts and resolutions.
Prerequisite: MAN 1020.

3796 Franchising, Licensing, and Distributorships. 3 credits.
    (Same as MAN/MAR 3796).
Essential elements of franchising from the viewpoint of both franchiser and franchisee. Explores franchising opportunities and their planning and implementation. Discussion of licensing and distributorship as viable business ventures.
Prerequisite: MAN 1020.

4931 Seminar: Contemporary Problems in Business. 3 credits.
    (Same as MAN 4931).
Today’s business environment requires imaginative leadership to deal with the turbulent global marketplace. Top executives from leading multinational corporations present a general overview and discuss the corporate culture of their organizations, outline the competitive climate in their industries, and share their views of the ingredients needed to survive in today’s rapidly changing economic environments.
Prerequisite: upper-class status or permission of Sy Syms dean.